Packaging Designer

What is a packaging designer?

A packaging designer is someone who creates and designs the packaging for products. They use their creativity and design skills to make the packaging visually appealing and functional.

What does a packaging designer do?

Usually, a packaging designer does the following:

• Collaborates with clients or stakeholders to understand their product and branding needs
• Designs and creates packaging solutions that are visually appealing, eye-catching, and aligned with the client's branding
• Uses computer software to create digital mock-ups and prototypes of the packaging
• Considers the practical aspects of packaging, such as durability, transportability, and ease of use
• Works closely with printers and suppliers to ensure the final packaging meets the required specifications

What does the day-to-day life of a packaging designer look like?

A packaging designer usually works between 9am and 5pm, although this may vary depending on the company or if you are self-employed. You may spend your day:

• Meeting clients or stakeholders to understand their requirements and discuss design concepts
• Sketching or creating digital designs using graphic design software
• Making revisions to the designs based on feedback from clients or team members
• Researching trends and competitor products to stay updated with the latest design techniques
• Communicating with printers and suppliers to ensure the final packaging meets quality standards

Where does a packaging designer work?

Packaging designers can work in various settings including:

• Design Agencies: Many packaging designers work in design agencies where they collaborate with a team of designers and serve multiple clients from different industries.
• In-house Design Departments: Some companies have their own in-house design departments where packaging designers create packaging for the company's products.
• Freelance: Many packaging designers choose to work as freelancers, taking on projects from different clients, and working remotely or from their own studios.

What tools/software does a packaging designer use?

A packaging designer uses a variety of tools including:

• Graphic design software: Adobe Photoshop, Illustrator, and InDesign are commonly used software for creating packaging designs.
• 3D modeling software: Programs like SolidWorks or SketchUp are used to create 3D mock-ups and visualizations of the packaging.
• Prototyping tools: Physical prototyping tools like cutters, mock-up materials, and print samples are used to create physical prototypes of the packaging.

What do I need to become a packaging designer?

There are several paths to becoming a packaging designer, including:

• Bachelor's degree in graphic design or a related field: Many packaging designers have a formal education in graphic design, which provides a strong foundation in design principles, typography, color theory, and software skills.
• Portfolio and practical experience: Building a strong portfolio of packaging design projects and gaining hands-on experience through internships or freelance work can also be a valuable pathway to becoming a packaging designer.

What career paths are available?

There are several career paths available to you as a packaging designer, including:

• Senior Packaging Designer: With experience, you can progress to a senior role where you may lead a team of designers, work on larger projects, and have more responsibility in decision-making.
• Creative Director: As a creative director, you oversee the entire design process and strategy, working with a team of designers and collaborating with clients to develop effective packaging solutions.
• Freelance Design Entrepreneur: Some packaging designers choose to start their own design studios or freelancing businesses, allowing them to have more control over the projects they work on and the clients they serve.

What jobs are similar to a packaging designer?

• Graphic Designer: Similar to packaging design, graphic designers create visual designs for a wide range of mediums such as logos, brochures, websites, and advertisements.
• Product Designer: Product designers focus on the overall design and functionality of a product, which includes the packaging as well.
• Brand Manager: Brand managers are responsible for maintaining and developing the overall brand identity, including the design of packaging and marketing materials. They work closely with packaging designers to ensure consistency in branding.

What made you want to become a packaging designer?

How did you get your first packaging designer job?

What was the one thing that surprised you the most about being a packaging designer?

Are you a packaging designer? We want you to share your experiences with those looking to start or change their careers as packaging designers. If you're interested, contact us at mail@calumchilds.com.