Event Sponsorship Coordinator

What is an event sponsorship coordinator?

An event sponsorship coordinator is someone who manages the process of securing sponsorships for events. They work with companies and organizations to secure financial support and other resources for events.

What does an event sponsorship coordinator do?

Usually, an event sponsorship coordinator does the following:

• Researches potential sponsors and identifies opportunities for partnership
• Reaches out to potential sponsors and presents proposals for sponsorship opportunities
• Negotiates sponsorship agreements and contracts
• Manages relationships with sponsors and ensures that they receive the agreed-upon benefits and recognition
• Tracks sponsorship revenue and manages budgets
• Coordinates sponsor-related activities during events
• Evaluates the success of sponsorships and provides reports to stakeholders

What does the day-to-day life of an event sponsorship coordinator look like?

As an event sponsorship coordinator, you might work regular office hours, typically between 9am and 5pm. However, there may be times when you need to work longer hours or attend events during evenings or weekends.

Your typical tasks may include:

• Researching potential sponsors and gathering information about their interests and objectives
• Contacting potential sponsors via email, phone calls, or meetings to discuss sponsorship opportunities
• Creating sponsorship proposals and presentations to pitch to potential sponsors
• Negotiating sponsorship agreements and contracts
• Collaborating with event organizers and stakeholders to determine sponsorship packages and benefits
• Updating sponsorship databases and tracking sponsorship revenue
• Attending networking events and industry conferences to build relationships with potential sponsors
• Managing sponsor-related activities during events, such as signage, branding, and recognition opportunities

Where does an event sponsorship coordinator work?

Event sponsorship coordinators can work for various types of companies or organizations, including:

• Event planning agencies
• Non-profit organizations
• Sports teams and organizations
• Cultural or arts institutions
• Corporate companies

The location of work can vary depending on the organization. In larger cities like London, there may be more opportunities for event sponsorship coordinators.

What tools/software/hardware does an event sponsorship coordinator use?

An event sponsorship coordinator may use various tools and software, including:

• Customer Relationship Management (CRM) software: This helps manage and track sponsor contacts, communications, and relationships.
• Microsoft Office or Google Suite: These are commonly used for creating sponsorship proposals, presentations, and tracking documents.
• Project management tools: These can be used to manage timelines, tasks, and collaborations with event teams.
• Communication tools: Email, phone, and video conferencing tools are used to communicate with sponsors.
• Event management software: This may be used to manage event logistics, attendee registrations, and sponsor-related activities.

What do I need to become an event sponsorship coordinator?

There are several paths you can take to become an event sponsorship coordinator, including:

• Bachelor's degree: Many employers prefer candidates with a degree in marketing, business administration, event management, or a related field.
• Event planning certification: Earning a certification in event planning can provide you with a solid foundation in event management principles.
• Experience: Gaining experience in marketing, sales, or event planning can help you develop the skills necessary for this role.

What career paths are available?

There are various career paths available to event sponsorship coordinators, including:

• Senior Event Sponsorship Coordinator: With additional experience and expertise, you can take on more complex and high-profile sponsorship opportunities.
• Event Manager: You could transition into a broader event planning role, overseeing all aspects of event management.
• Marketing Manager: Your experience in securing sponsorships can help you transition into a marketing role, focusing on partnerships and sponsor relationships.

To start on these paths, it's important to gain experience in event sponsorship coordination, consistently deliver successful sponsorship campaigns, and continue to build relationships in the industry.

What jobs are similar to an event sponsorship coordinator?

• Corporate Partnerships Manager: This role focuses on developing and managing strategic partnerships between companies and organizations.
• Sales Executive: Similar to an event sponsorship coordinator, a sales executive focuses on securing partnerships and selling products or services.
• Fundraising Manager: This role involves securing financial support for non-profit organizations through sponsorships, donations, and grants.